Japanese Retailers Giving Up On 360

Wednesday 17 August 2011

Castrum - Looks like Microsoft's luck in Japan has finally run out:
In June, after nearly six years on store shelves, Microsoft finally managed to crack the 1.5 million unit milestone for the Xbox 360 in Japan. To put that number into perspective, the 3DS just hit 1.5 million units sold after just six months ... and the 3DS is considered to be selling so poorly that Nintendo's CEO took a 50% pay cut. So it's not surprising to read Edge's report that Japanese retailers are finally giving up on the Xbox. 
Edge cites Media Create data which puts Microsoft's year-to-date 360 sales in Japan at 46.7% lower than they were at the same period last year. Adding insult to that sales injury is the fact that the 360's last "high-profile Japanese exclusive" Idolmaster 2 will be ported to the PlayStation 3. Edge reports that "Geo, the nation's largest specialist retailer, is drastically scaling back its Xbox 360 business" while "staff at electronics retailer Yamada Denki in Ikebukuro, Tokyo, confirmed that the company is removing hardware and software from the majority of its stores nationwide."
http://www.joystiq.com/2011/08/17/report-japanese-retailers-backing-away-from-xbox-360/

1 comments:

  1. Mark said...:

    I think part of it just stems from their love of Nintendo, their willingness to support their own game system. Plus Nintendo have a lot more Japanese exclusives. I wouldn't take this as a sign the 360 is dying.

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